What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

  • Content marketing

  • Public relations

  • Branding

  • Conversion rate optimization

  • Coding and web development

  • Content design

  • User experience (UX)

  • Lots more

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

With that out of the way, let’s dive into

this Google SEO guide!

The Google SEO Guide to Keyword Research

When it comes to SEO for Google, keyword research should be your first step. That’s because you want to optimize your content around keywords that people type into Google.

Keyword research

And when you optimize your webpages around those exact search queries, you can rank your blog posts and landing pages for those terms.

Number one position

Here are a few helpful resources to help you learn more about finding keywords

  • Keyword Research: The Definitive Guide

  • How to Find Long Tail Keywords

  • How to Choose Keywords for SEO

  • Keyword Competition: The Ultimate Guide

Write SEO-Friendly Content

Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.

Here are a few handy guides to help you write content that’s designed to rank in Google

  • SEO Content: The Complete Guide

  • The 8-Step Content Strategy

  • Copywriting: The Definitive Guide

  • How to Write a Blog Post: The Definitive Guide

Optimize Content for Google SEO

Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. Long tail terms don’t get a ton of search volume. But they’re less competitive. So you have a better chance of ranking #1.

Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO.